Southernature

Media: Print & Digital
Responsibility: Manage design team | Brand development | Visual styling | Art direction | Project management | Design Execution | Vendor & Production management

The brand image - illustration was created from the ground up to establish a distinctive visual identity for the brand, embodying its Australian roots with a unique tone and style. Featuring a simple, hand-drawn approach, the design serves as the brand's key image and is versatile enough to be used across various local and international marketing materials, including print flyers, magazine ads, and more. The brand’s core elements are consistently reflected in its communications, ensuring a cohesive visual identity across all touchpoints.

Given the significant role the Chinese market plays in the brand's sales, the visual identity and messaging are tailored to resonate with the target audience, effectively conveying the brand's message through both print and digital advertisements.