Southernature

Brand: Southernature
Industry: Wellness
Project locate: Sydney, Australia
Project scope: Australia. China. Taiwan

Media: Print & Digital
Responsibility: Manage design team |
Brand development | Visual styling | Art direction | Project management | Design Execution | Vendor & Production management

From scratch to becoming the brand's key image, this illustration identifies this as an Australian brand with a unique tone and manner, which carries a simple and draft style that can become the identity and adapt to all sorts of local and international marketing collaterals like print Flyer, Magazine Advertisments, etc.
 

Another brand element with a hand drawn approach which keeps consistent with the key image where used in brand communication.

Brand implementation also liaised within brand vs company stationery and business card

As Chinese market plays a big part of business sales, brand communication creates the impression and marketing message to deliver for its target audience via Flyer, advertisment in both print and digital platform